DIGITAL & TECHNICAL SKILLS
Budgets | Automotive Sales & Service Training | Digital Retailing Strategy | Coaching & Facilitation | Marketing Strategy | Fixed Ops Consulting | Google Ads Certified | Meta Advertising | Salesforce | Google Analytics | Adobe Analytics | Strategic Planning | Cross-functional Leadership | Data Analysis | Jira | Scrum Master Certified | Agile Project Manager | Microsoft Office | Adobe Creative Suite
Professional, Academic, and Community Leadership.
NETSOL Technologies
BMW Dealer Success Manager, Center Training | Current
Bringing innovative digital retail to BMW centers through effective and meaningful training and support relevant to real-life customer experience.
• Collaborate with BMWNA and BMW centers to implement digital retail strategy.
• Enhance user engagement by fostering a deep understanding of digital retail and its relevant application to real-life customer scenarios. The goal…Sell More Cars & Make More Money!
• Develop skills in training content creation and user support, driving enthusiasm to build user engagement.
BMW NA, LLC
Senior Retail & Digital Strategist | Apr 2024 – Aug 2025
Promoted from Virtual Showroom Tool Manager to spearhead dealership training and consulting on digital retailing. Partnered directly with centers to evaluate and improve sales performance through customized digital strategies and consulting. Boosted platform utilization by 30%, resulting in budget expansion and elevated stakeholder confidence.
Shift Digital
BMW Digital & Process Field Consultant, National Aftersales Lead | Mar 2022 – Apr 2024
Delivered hands-on coaching and consulting to dealership sales and service teams on marketing, lead handling, and fixed ops growth. Trained dealer personnel on best practices in digital advertising, lead conversion, and process design. As National Aftersales Lead, supported field consultants in developing training tools and scalable consulting solutions.
Netsertive
Senior Automotive Digital Marketing Specialist | Sep 2021 – Apr 2022
Consulted with auto dealers on digital performance. Delivered client training on analytics interpretation, marketing strategy, and campaign improvement. Optimized Google, Facebook, and YouTube advertising to meet or exceed ROI targets.
Orange County Health Department
Public Health Clinic Manager | Nov 2020 – Jul 2021
Led operational and training efforts for mobile health units and nursing teams during COVID. Directed educational outreach and provided training to staff and partner organizations.
**This was a temporary position to support the local community when I returned to the States post Peace Corps service during the pandemic.
Peace Corps, Botswana
Health Education Specialist | Jul 2018 – Mar 2020
Designed and implemented district-wide training and education initiatives focused on public health, youth engagement, and gender equity. Built capacity through coaching local educators and clinic staff, while launching high-impact media-based health education campaigns.
Hendrick Automotive Group
Communications Director | Nov 1998 – Jul 2018
Directed all marketing efforts across Acura, BMW, Porsche, and Subaru dealerships. Increased sales volume and digital conversion rates. Scaled call center team while maintaining high retention and performance. Spearheaded marketing strategy, vendor management, and business development, as well as sales and service operational process management and growth.
Registered Nurse Roles
Roxboro Internal Medicine | Moses Cone Hospital
Provided critical and outpatient care; trained peers on quality improvement and infection control.
Earlier Roles
Editor, News of Orange County | Instructor, Piedmont Community College
EDUCATION
B.S. in Nursing, Distinction – University of North Carolina at Chapel Hill
M.A. in English Literature, Honors – North Carolina State University
B.A. in English, Honors – University of North Carolina at Charlotte
Minors: Creative Writing, Secondary Education, Psychology
COMMUNITY LEADERSHIP
Board Member: Chapel Hill Carrboro Chamber, Durham Tech Foundation, Paws4ever, Habitat for Humanity, Chapel Hill Visitors Bureau, PTA Thrift Shop, Optimist Club, Volunteers for Youth
Inducted: Sigma Theta Tau International Nursing Honor Society
